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Science

To promote climate action, emotion may matter more than information

September 1, 2026 · 10:40 pm 1 sources

Image: Phys.org

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  • To promote climate action, emotion may matter more than information
    Phys.org · September 1, 2026 22:40
    Every year, public authorities and nongovernmental organizations spend millions on communication campaigns designed to encourage people to take action on climate change. But which strategies work best? Should campaigns rely on fear or positive messages, prioritize facts or appeal to emotions, and…