Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

October 8, 2026 · 6:17 pm 2 sources

Image: BBC News

Coverage

Wires & papers of record

• Adidas sues Australian label White Fox over four stripes design
  BBC News · October 8, 2026 18:17
  The German sportswear brand wants the Sydney-based label to stop selling the clothes and pay damages.
• Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding
  The Guardian · October 9, 2026 06:05
  Global sportswear brand is suing online retailer in the federal court for selling clothes featuring ‘deceptively similar’ design Get our breaking news email , free app or daily news podcast Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by…