Americans are having fewer babies — and pampering them with luxury diapers

October 22, 2026 · 9:28 pm 1 sources

Image: MarketWatch

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• Americans are having fewer babies — and pampering them with luxury diapers
  MarketWatch · October 22, 2026 21:28
  “Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.