Phil Schiller’s App Store exit reportedly driven by wariness over future plans

September 6, 2026 · 2:53 pm 2 sources

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Coverage

Coverage

• Phil Schiller’s App Store exit reportedly driven by wariness over future plans
  TechCrunch · September 6, 2026 21:41
  Why is longtime Apple executive Phil Schiller stepping down from his role as the head of the App Store? Bloomberg’s Mark Gurman reports that Schiller’s decision — he will remain involved in the company as an Apple Fellow working on unspecified projects — was driven in part by a desire to spend…

More coverage

• Apple might soon make App Store changes to raise revenue, increase margins: report
  9to5Mac · September 6, 2026 14:53
  According to the latest edition of the Power On newsletter from Mark Gurman, Apple is reportedly considering making some changes to its App Store. The goal? To increase the potential revenue it brings in. more…