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Attention can’t be bought, so brands turn to memes

Image: Phys.org

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  • Phys.org · October 5, 2026 23:20
    The funniest post you saw this week may not have come from a friend; it may have come from a brand. Whether it is Kohl's, Wendy's, or Netflix, brands are behaving more like internet users than traditional advertisers.