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Science

Cannabis ads may shape viewers’ expectations about cannabis and sex

September 1, 2026 · 8:00 pm 1 sources

Image: Phys.org

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  • Cannabis ads may shape viewers' expectations about cannabis and sex
    Phys.org · September 1, 2026 20:00
    Alcohol advertisers have long faced industrywide guidelines discouraging them from linking drinking with sexual success. Cannabis marketers have no comparable industrywide guidelines and may promote cannabis in connection with sex and intimacy. A new Washington State University study suggests such…