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Fear of giving too little can stop people from giving at all

Image: Phys.org

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  • Phys.org · October 22, 2026 15:00
    We've all done it: convinced ourselves that if we can't donate enough money to a cause, it's better not to give at all. But new research led by Jean Zhang, now a postdoctoral researcher at the Wharton School, suggests we're setting the bar for generosity far too high.