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Fresh laundry scent leads to higher spending on second-hand clothes, study finds

September 8, 2026 · 4:00 pm 1 sources

Image: Phys.org

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  • Fresh laundry scent leads to higher spending on second-hand clothes, study finds
    Phys.org · September 8, 2026 16:00
    The scent of fresh laundry in a store encourages people to spend more on secondhand clothes than the scent of citrus or the typical scent of secondhand clothes does. This is according to research by psychologists Matteo Perini and Jasper de Groot of Radboud University. The researchers suggest that…

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