From hotel suites to virtual reality, museums turn to licensing deals as costs rise

October 5, 2026 · 5:00 am 1 sources

Image: The Guardian

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• From hotel suites to virtual reality, museums turn to licensing deals as costs rise
  The Guardian · October 5, 2026 05:00
  Natural History Museum and British Museum among cultural institutions leveraging collections and exhibitions They are often free to visit but museums are bolstering their finances by putting their stamp on everything from upmarket hotel suites to trendy jumpsuits and virtual reality experiences.…