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Hello Kitty company cuts ties with Japanese spy show after China outcry

Image: The Guardian

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  • The Guardian · October 29, 2026 08:03
    Sanrio ends association with TV drama Vivant after China says portrayal of ruthless Chinese agents is ‘deliberate smear’ The company behind the successful Hello Kitty franchise has apologised and ended its commercial tie-up with a Japanese TV drama after Chinese state media and netizens condemned…