Markets & Economy Tim Cook: Apple “Reluctantly Raised Prices” as Memory Costs Spiral Out of Control September 9, 2026 · 5:11 pm 3 sources Image: Yahoo Finance ad slot · in-content video 16:9 Coverage More coverageTim Cook: Apple “Reluctantly Raised Prices” as Memory Costs Spiral Out of ControlYahoo Finance · September 9, 2026 12:25Apple’s New CEO Heads Into Its Launch Event With a China Problem Tim Cook Never FacedYahoo Finance · September 9, 2026 15:53If You Had Bought $10,000 of Apple Stock When Tim Cook Became CEO, Here's What You'd Have TodayYahoo Finance · September 9, 2026 17:11