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Misuse of AI is brands’ top reputational threat, new survey says

Image: The Guardian

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  • The Guardian · October 6, 2026 11:00
    The findings come after warnings from tech leaders that AI placed in the wrong hands could trigger larger threats such as nuclear war or bioweaponry destruction Misusing artificial intelligence (AI) is the top threat to companies’ reputations – more so than being accused of putting children in the…