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O2 signs record £200m deal to keep London venue’s naming rights

Image: The Guardian

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  • The Guardian · October 7, 2026 05:00
    Exclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venue O2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history. The 10-year agreement will…