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Science

Q&A: How can marketers use AI effectively—without losing human judgment?

Image: Phys.org

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  • Phys.org · October 2, 2026 11:00
    As marketers increasingly turn to artificial intelligence (AI) tools to create content and improve the efficiency of their workflows, a new study by a Penn State researcher and collaborators proposes an approach to deploying AI-generated marketing content at scale while reducing the need for…