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Science

Researcher tackles impact of a CMO’s life events on businesses’ bottom line

October 22, 2026 · 10:40 pm 1 sources

Image: Phys.org

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  • Researcher tackles impact of a CMO's life events on businesses' bottom line
    Phys.org · October 22, 2026 22:40
    When a major company's CEO goes through a messy divorce or is arrested for drunk driving, investors often get nervous, worried that the executive's personal struggles will dent their returns. But most people hardly notice when a chief marketing officer has similar personal problems.

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