Shein outsells British rival Asos as UK revenue hits £2.58bn

October 9, 2026 · 11:49 am 1 sources

Image: The Guardian

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• Shein outsells British rival Asos as UK revenue hits £2.58bn
  The Guardian · October 9, 2026 11:49
  Online retailer’s 26% jump sharpens focus on exemption letting cheap parcels into the country duty-free Shein, the online fast-fashion retailer founded in China, increased sales in the UK by just over a quarter last year, overtaking British rival Asos. The company, whose global parent group listed…