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Science

Study finds celebrity digital twins may boost trust in customer service

October 28, 2026 · 7:20 pm 1 sources

Image: Phys.org

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  • Study finds celebrity digital twins may boost trust in customer service
    Phys.org · October 28, 2026 19:20
    Imagine losing your credit card, logging into your bank's website for help and being greeted by a virtual customer service representative who looks and sounds exactly like actor Hugh Jackman. The person helping you isn't actually the Hollywood star—it's his AI-powered digital twin. And new…

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