Swiggy Uses 350+ Features and Multi-Task MLP to Predict Customer Lifetime Value

September 2, 2026 · 1:55 pm 1 sources

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• Swiggy Uses 350+ Features and Multi-Task MLP to Predict Customer Lifetime Value
  InfoQ · September 2, 2026 13:55
  Swiggy developed an in house predicted lifetime value model using more than 350 pre order features and a multi task MLP for Food and Instamart. Adding order count as an auxiliary task reduced model parameters by 63% while improving predictive performance. The pLTV signal is used with Google Target…