Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles
Image: TechCrunch
ad slot · in-content video 16:9
Coverage
Coverage
- Counterfeits of luxury goods are a major problem for fashion houses. Counterfeiters are getting better at replicating brands’ marks and passing off dupes, known as “superfakes,” as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods. Veritas…