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Vurt wants you to look at vertical videos as a genre of their own

Image: The Verge

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Coverage

Coverage

  • The Verge · October 11, 2026 13:00
    From Disney Plus to HBO Max, almost every major established streaming service is experimenting with ways to get into vertical content. It's clear that these companies see video-focused social media platforms like TikTok and Instagram as existential threats. In this arms race for viewers'…