Why a company donating $20,000 a month counts for more than $240,000 once a year in the eyes of customers

November 4, 2026 · 1:30 pm 1 sources

Image: The Conversation

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• Why a company donating $20,000 a month counts for more than $240,000 once a year in the eyes of customers
  This article is republished from The Conversation under a Creative Commons license. Read the original article. · November 4, 2026 13:30
  New research suggests that some ways that companies boast about their charitable giving are more effective at brand-building than others.