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Why AI influencers work better with a human friend

Image: Phys.org

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  • Phys.org · November 4, 2026 13:20
    Scroll through Instagram long enough and you'll meet an influencer who isn't real. AI influencers—computer-generated personalities like Lil Miquela, who has millions of followers and has posted for Prada, Samsung and Dior—look and act like human creators, but they're entirely synthetic. Brands…