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Xbox is launching a new film and TV division

Image: The Verge

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Coverage

Coverage

  • The Verge · October 8, 2026 12:01
    Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, and partnerships with creators and brands. Different teams at Xbox already do this work, but it will all now fall under…