The psychology of saving electricity: How comparisons can curb consumption
Image: Phys.org
ad slot · in-content video 16:9
Coverage
More coverage
- Simple psychological interventions are often enough to encourage people to change their behavior—and this is also true when it comes to saving electricity. A new study by Mannheim-based consumer psychologist Dr. Yavor Paunov and colleagues shows that comparing one's own electricity consumption…